According to iPitch, Apple is interested in buying exclusive rights to screen the English premiere League from 2013 to 2016. The IT giant’s action could have impact on a larger level than just soccer world.
Apple is prepared to put a multibillion-dollar bid on the full broadcasting rights to the English Premier League (EPL) in the next three years. The tech giant has manifested its interest in buying exclusive television rights for the next EPL package, which will consist in the seasons included between 2013 and 2016. And of course, it is not the only company interested in the acquirement. Its rivals are TV heavyweights ESPN, Sky Sports (owned by the British media mogul Rupert Murdoch) and Al Jazeera.
Apple already acquired screening rights for the Major League Baseball, the National Hockey League and the National Basketball Association. By using a 100-dollar small box, users were able to stream internet content on their wide TV screens. However, acquiring the full rights to broadcast EPL is different, as it will mark a turning point for the company. “Apple could be signaling the start of an assault on cable's turf”, says iPitch.
Apple’s EPL plans were first revealed a few days ago by the London Daily Mail’s Charles Sale. The news was confirmed by Apple to ThePostGame. There were no other details to be given out to the press, as the company is still in the project stage with the EPL bidding plan.